There have been a raft of social media announcements from Bristol City so far this summer.
The main ones of note have centred around the issue of changing the badge on the shirts and then released of the new kits for the coming 2018/19 campaign. The tweet tact taken by the club this last month has delighted some fans, infuriated others and left some thoroughly confused.
???? What would you like to see this morning? #AnnounceTheKit
— Bristol City FC (@bcfctweets) June 19, 2018
I think it might be fair to say that the ‘oh God not another one’ brigade have won on the balance of the responses that I’ve read so far, but whether today’s latest offering will tip the balance firmly in their favour or not, we’ll have to wait and see. I’m tending to think it will.
One thing is for sure, the approach has been unique and novel and if interaction was the aim, it’s certainly succeeded on that front.
So, to today’s offering and reactions haven’t been quite as mixed as they have been, especially factoring in specific problems for some people.
???? #BristolCity will unveil their 2018/19 strip via a brand new club mobile app tomorrow morning!
???? » https://t.co/CuDnnEzhSO
???? » https://t.co/x0rbhui3ke
More details ????
— Bristol City FC (@bcfctweets) June 20, 2018
I’ll screenshot and tweet instantly as you lot are clearing incapable of doing anything easily
— kris (@krxs97) June 20, 2018
All this time people have been asking for the wrong thing. #AnnounceTheApp
— Sarge (@sargentcidered) June 20, 2018
Probably only give us a teaser on the app
— Callum cooper (@_CallumCooper) June 20, 2018
Are you being difficult on purpose?
— bristol city (@EllisRogers03) June 20, 2018
Or just tweet it
— Ciaran Dunford (@ciaran_dunford) June 20, 2018
Why are you the way that you are?
— Iestyn ???????? (@StayingAtTammys) June 20, 2018
Or you can just post it on Twitter like you have been with these annoying teasers? ????
— Tom (@Tomcarling3) June 20, 2018
App doesn’t work, great stuff ????
— Marc Churchill (@MarcChurchill6) June 20, 2018
lads you might wanna check that the app is actually working
— Sean Carpenter (@seancarpenter2) June 20, 2018
This was all just a hype campaign for the new app all along wasn’t it?
— Steve (@Nintendoubt815) June 20, 2018
— Julian Newton (@cymruambyth1964) June 20, 2018
Love making our lives difficult don’t you
— H???????????????????????????? (@SouthgateSZN) June 20, 2018